The Most Outstanding 15 Local SEO Tools To Improve Your Ranking

The Importance Of Local SEO

Local SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.

The following are 15 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free also.

1. Google AdWords Keyword Planner

This tool works for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords as well as find new local keywords based on local searches. The Keyword Planner tool even lets you conduct research based on geographic regions. Not only it is a useful tool to have for your local SEO keyword efforts, it’s free to boot, and arguably one of the most useful free SEO tools available as well.

2. SEOProfiler

The most powerful local SEO tools that you can put in SEOProfiler, as it includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.

3. Moz Local

Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds which could be hurting your local SEO. Moz Local will give you a rundown on what kind of categories you’re listed under and what type of media is used for your citation.

4. BuzzStream

BuzzStream is a tool for earning local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand. The tool is also effective for content promotion and digital PR.

5. SEOPressor

SEOPressor is a tool that scores your site’s overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it’s not specifically built for that. Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways, it’s a feature that has earned SEOPressor as one of the best SEO tools for small business.

6. Whitespark Local Citation Finder

The most full-fledged local listing management tool that you can invest is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings. It also boasts a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover create link opportunities and more.

7. Synup

Synup is useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data. It’s one of the most comprehensive directory lists that you can have and it will allow you to check listings to see if you have existing credentials on them, to add your NAP to listings and fix incorrect data on existing listings.

8. Screaming Frog

Screaming Frog helps to audit and index the website’s HTML and Meta Data in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.

9. Serplify

Serplify is web software that will help you to achieve a page one ranking on Google’s results pages by adding domains and locations you want to rank for and automatically adding thousands of optimized unique pages of content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.

10. Local SEO Checklist

This tool will ensure that you can boost your local SEO rankings. As this tool offers 40 different options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page SEO, your social media and more.

11. Upcity Free Website Analyzer

UpCity is basically an SEO report card. All you have to submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 that compares your page to your competitors.

12. ReviewTrackers

ReviewTrackers is a tool that tracks the customer reviews of your business. It plays a big part in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand’s reputation as well as awareness.

13. Copyscape

Nothing will hurt your site more than copied content. Duplicate content is a way to damage your ranking, for regular SEO and local SEO. Put your content through Copyscape to make sure it’s completely original and it avoid plagiarism, whether it’s content duplicated from your own site or content duplicated from another source outside of your site.

14. PageSpeed Insights

The rate at which your web pages load will have a huge impact on your local SEO rankings. The slower your pages load, will less likely visitors are to remain on your page. This can have a big impact on your bounce rate, which could hurt your rankings. PageSpeed Insights will not only review the load times of your site but also make suggestions on how to improve it.

15. Ahrefs

Ahrefs can help with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they’re using for backlinks and how strong your backlinks are. It also allows you to check the strength of your competitor’s backlinks. The tool is used by thousands of users throughout the world.

SEO is incredibly important to the success of your online marketing efforts, because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as well.

20 Newsletters Every Marketer Needs To Stay Ahead Of The Curve

“The question isn’t who is going to let me; it’s who is going to stop me.”

Humans without ambition – Goodbye and Goodluck!

I am a serious marketer and I want to make it big. 5 Years down the line, I want to groom myself into one of the biggest guys in digital marketing a.k.a. ‘The Wolf’. I restlessly ‘çrawl’ the web for intelligent marketing blogs and consume knowledge liberally. I do not mind sharing my learnings with people who respect time and money.

Know the dynamics of the entire marketing funnel, like the back of your hand.

Read ahead. May the Force be with you.

1. NeilPatel.com

Specialization: Thought leadership

Neil Patel is the co-founder of KISSmetrics, Crazy Egg and Hello Bar, three tools that nearly every SaaS marketer knows, as well as the founder of Quick Sprout, where he helps businesses drive more traffic and make more sales online. Neil also actively consults, invests, blogs and speaks all over the world; in short, he knows what it takes to become a successful entrepreneur.

Analytics: Whatever be the topic, the most striking feature of Neil Patel’s blogs is his love for analytics, which is so obvious in his posts. Neil primarily focuses on analytics to understand customer behaviour to improve conversion rates by tracking the right business metrics.

Actionable: As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics, while working with some of the biggest brands in the world. All of this experience is reflected in his blog/newsletters. So what Neil offers in his blogs is practical marketing solutions rather than untested hypothesis.

This newsletter will give you practical advice on inbound marketing, It will give you data driven customer insights, it will help you leverage analytics to drive growth, it will guide you towards controlled automation and above all it will give a strong perspective to think about marketing in general. Do not miss out on this newsletter!

Most Shared Article in 2015: How To Use Growth Hacking To Attract and Retain Customers (1.4K Shares)

2. Search Engine Land

Specialization: SEO + SEM + Local Search Marketing

Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. SearchCap is a daily email newsletter recap of search engine news. It provides a summary of what happened in search at the end of each business day. This includes all stories from Search Engine Land posted that day plus headlines from sources across the web.

SEM & SEO: Subscription to this newsletter will keep you updated on the latest developments in Google and Bing ads, whether they’re tweaking Product Listing Ads, adjusting Enhanced Campaigns, or changing the way ads display on various platforms. This newsletter will also keep you updated on the latest news or how-tos from best SEO practitioners and thought leaders..

Search Engine Land is launching a new industry awards program called “Landy Awards” that will recognize individuals, agencies, and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing initiatives. And SEMPO Partners with Search Engine Land for the Landy Awards which will be held on September 30, 2015 in New York City.

The subscription will also keep you updated on the latest news about local search marketing, including tips to help small businesses, franchises and community locations be more visible in locally relevant search results.

Another cool feature about SEL is that they post search engine news stories throughout the day so that the users are informed the instant a new story appears. This is perfect for the content marketers who wants to keep up on everything as soon as it happen.

Most Shared Article in 2015: It’s Official: Google Says More Searches Now On Mobile Than On Desktop (10.7K Shares)

3. Content Marketing Institute

Specialization: Content Marketing + Brand Marketing

Founded by Content Marketing Evangelist and author Joe Pulizzi, Content Marketing Institute, can be described as a blog for brand marketers. The blog and newsletter features some of the best guest bloggers and thought leaders in content marketing space. The newsletter is known for its quality original content.

The blog and newsletter features a post a day written by Pulizzi and other industry leaders who discuss everything related to content, strategy, and tips for hiring. There’s also a weekly round up of current events going on in content marketing, so that readers can learn about the kinds of content other people are putting out. This newsletter is the be-all end-all in content marketing, and a serious source of research and stats.

Resources: Content Marketing Institute also offers many free resources including blogs, webinars, and archived podcasts that you can use to build up your personal knowledge and expertise.

Subscription to this newsletter keeps you updated on one of the most authentic and authoritative opinions in content marketing space.

Most Shared Article in 2015: How to Write Content That Engages Mobile Readers (3.8K Shares)

4. MWWPR

Specialization: PR

What makes MWWPR an essential subscription for a marketing professional is their expertise across practice areas and disciplines and their experience in crafting solutions & strategies that make their clients more competitive.

Comprehensive Coverage: This is the only newsletter which covers the PR related exhaustively. It discusses everything from consumer lifestyle marketing to LGBT marketing, presenting left-brained technology with right-brained content for a well-rounded offering, you won’t find elsewhere.

Research: This newsletter is an authority on PR related Research, insights and strategy. It discusses several meaningful insights and practical ways to develop highly effective communications strategies, using a mix of qualitative and quantitative research.

Strategy: It helps you arrive at the strategy behind targeted communication plans and activating consumer behaviors vital to your business – product purchases, brand recommendations and long-term engagement of key stakeholders.

This newsletter will give you a practical understanding of building working relationships with media, analysts, and other influencers that drive the market conversations. It provides you with all the latest information and skills needed to work with influencers to create your own communities, do original research, events and build partnerships. As a marketing person you need to understand and manage PR, in order to move up the ranks, try MWPR, you will not be disappointed!

5. Marketing Land

Specialization: Digital marketing + Martech

Marketing Land is a news site covering internet marketing, social media, mobile marketing & more. This is a sister site of Search Engine Land. This newsletter keeps you abreast of the latest interactive marketing news, views and how-tos. Each email newsletter will round up everything that Marketing Land has published on the topic in the previous week, including links to news stories and columns by expert practitioners.

Very well classified: This newsletter covers a wide range of topics from Display to search, from mobile to analytics. The topics of the newsletter are very well classified and gives the user the choice to select the topics of his/her choice. This is one of the few big blogs/ newsletters to cover niche topics like Retail, Marketing industry, Martech etc. This is one of the reasons why you should subscribe to this newsletter.

Hottest news: Marketing Land’s newsletter covers the latest developments and techniques in the complex marketing ecosystem. This newsletter gives you the first mover advantage with the latest updates and lets you leverage the upcoming products & tools to your brand or client’s advantage.

This newsletter consistently comes up with fresh, original and shareable ideas and is the one-stop shop for digital retail news and stats, expert opinions, how-to guides and actionable insights. Consider this as your marketing newspaper and subscribe.

Most Shared Article in 2015: What The Unofficial Death Of Google+ Means For Marketing (7.2K Shares)

6. Adweek

Specialization: Brand Marketing

What is the must-read publication for all executives at the largest advertising agencies? I wouldn’t think twice before saying that the answer is AdWeek. A publication which covers strategy, data and branding tailored for CMOs and top marketing professionals. Adfreak, the official blog of Adweek, is an excellent repository for brand marketers and exclusively covers the best and worst of advertising, branding, designing and content writing.

Brand Marketing: Subscription to this newsletter would keep you updated on a wide range of topics related to branding and advertising. The topics covered are essentially at the intersection of advertising, media and technology.

Viral Content: AdFreak is a collaborative effort by AdWeek staffers to chronicle all the latest and greatest campaigns in the ad world. Unlike the straightforward style of AdWeek Magazine, AdFreak presents its contents in a comical, sarcastic manner mildly reminiscent of the great Defamer. One can’t be expected to keep up on all the latest ad campaigns, and that is where AdFreak excels.

Adfreak is a daily blog of the best and worst of creativity in advertising media marketing and design and is a must-read news for marketing, agency, creative and advertising professionals.

Most Shared Article in 2015: What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes (11.1K Shares)

7. Marketo

Specialization: Content Marketing Strategy and Marketing Automation

Marketo blog specializes in providing scalable marketing automation solutions. Although this is

targeted at enterprise level clients with large marketing/sales teams and large budgets this blog offers some really cool insights into a content marketing strategy that scales. Marketo blog offers loads of shareable content about marketing.

Now, moving the leads through the marketing funnel can be done faster by integrating ReadyTalk’s reliable webinar solution with Marketo

Marketing Automation: The Marketo blog is one of the most well-designed and thorough marketing sites out there. Marketo blog specializes in Marketing Automation, but is also an excellent source of content on categories such a s modern marketing, content marketing, email marketing, and social media, and every blog contains multiple images that complement the text. The content is fun to read, informative and educative at the same time.

Creative Content: Of all the blogs and newsletters discussed till now, marketo stands apart. They are creative in the way they present their content and their blogs have a viral appeal.

Automation and data are the two overriding themes of the Marketo blog. With a healthy emphasis on email, this blog gets at the heart of modern marketing. Automation will continue to be more important in marketing, so start digging in now.This newsletter is a must for all those who intend to scale their marketing efforts and i.e. practically every marketeer.

Most Shared Article in 2015: How to Integrate Social Media and Blogging from The Art of Social Media (2.9K Shares)

8. Unbounce

Specialization: Landing Page Management and Conversion Optimization

The Unbounce blog features tons of great scientific tips on building amazing web pages that are optimized to collect and convert leads.

Subscription to this newsletter gives you a very good analysis of different landing pages, it provides multiple examples of different landing pages and actionable information on what is good and what is worth testing/changing.

Data Driven Analysis: Unbounce presents content that is supported by scientific evidences and examples. It is all about conducting scientifically sound marketing experiments to build landing pages that convert. All of their posts provide a short critique after each example that can give you some A/B Testing ideas for your landing page.

Best Practices for design testing: For A/B testing, it’s often effective to start with starkly contrasting designs. Once one design wins out over the other, you can start to narrow down your tests with each iteration. This newsletter provides massive amount of useful information on best practices for designing tests.

Most Shared Article in 2015: 32 Ways to Squeeze Leads Out of Your Next Marketing Campaign (7K Shares)

9. Inbound.org

Specialization: Ultimate guide to growth hacking.

Absolutely. This community is full of awesome, friendly, knowledgeable people who legitimately want to help you. Their newsletter provides some of the best business/marketing advice can be learned from other founders.

Awesome community: Regardless of your current role/position you should always join a marketing growth hacking community. Any place where marketers, growth hackers, and founders congregate to discuss is where you need to be and there is no better place than inbound. This newsletter gives you a quick snapshot of the most popular discussions.

Traffic generation: The focus of this newsletter is a bit narrow, it specializes in growth hacking techniques particularly on how to get highly qualified prospects to your site.

Inbound is an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social media, content marketing, conversion rate optimization etc. Don’t think twice before subscribing to their newsletter.

Most Shared Article in 2015: Today, Facebook announced they’ll be adding a new feature to Messenger that allows you to send money (9K Shares)

10. Marketing Profs

Specialization: Marketing Education & Research

MarketingProfs is an online resource and community for marketing professionals. It provides its members with information via newsletters, blog posts, training and seminars. It is a multi-million dollar company today that serves a community of more than 492,000 entrepreneurs, small-business owners, and professional marketers at the world’s largest corporations. Their newsletter is reflective of all this knowledge and serves as a guide to practical marketing insights, lessons, perspectives, and know-hows.

Knowledge upgradation: It is essential for any marketer to keep abreast of the latest developments and updates in marketing and there is no better newsletter for this than Marketing profs. Marketing Profs is one of the best places for guest posting and naturally attracts good articles.

Wide Range of Topics: With 23 categories of content to choose from, you could spend hours a day reading MarketingProfs. And that doesn’t take into account the podcast, in-depth marketing guides and video tutorials.

This newsletter offers real-world education for modern marketers through training, best practices and research. A must subscription for all marketers.

Most Shared Article in 2015: 2015 Will Be the Year of Video Marketing (3.1K Shares)

11. Convince and Convert

Specialization: Content Marketing and Social Media

A Practical and actionable marketing blog. To the point, crisp and insightful. No wonder Convince and Convert is presently ranked as the #1 content marketing blog in the world, the #3 social media blog in the world, and the #18 overall marketing resource in the world. This is one of the best newsletters for B2B content marketing information.

Killer guest bloggers: The list starts with Jay Baer, founder of Convince and Convert and one of the most innovative thought leaders in this space, known for his consistent & quality content.

Case studies: Their newsletter and blog posts focus on case studies which will help you get better at social media and content marketing through audits, creation of strategic plans, setting up and configuring metrics and tracking.

Convince and Convert is an award-winning blog and comes out with a daily email newsletter called “Definitive”, and the weekly “Social Pros” podcast for social and content professionals. ‘Definitive’ is one of the most sort after newsletters in digital marketing space.

Convince and Convert also provides consultancy services and works with some of the biggest brands in the world. Their newsletter and blog is, therefore, reflective of their experience working for dozens of brands and agencies to bring best solutions to their social media, content marketing and digital marketing challenges.

All of this makes Convince and Convert, one of the best practical and actionable marketing newsletter. Do subscribe.

Most Shared Article in 2015: Why You Should Be Building Trust, Not Traffic (2.6K Shares)

12. Quick Sprout

Specialization: SEO + Link Building + Affiliate Marketing

The Quick Sprout newsletter, comes from one of the most popular thought leaders in Digital marketing Space, Neil Patel and is a must-subscribe for all business owners. If there is one reason for subscribing to Quick Sprout newsletter — that is to never miss a new post. Such is the importance of these posts. Every post is insightful and has practical applications.

Data driven Insights: The content of Quicksprout tends to revolve around entrepreneurial lessons related to online businesses. What makes this blog so special is that it is open about showing real data to validate the information they provide. Seeing real website traffic numbers, conversion rates and growth data is what makes this content so special.

Although Quicksprout specializes in SEO, it has a variety of articles on online marketing and some awesome social media marketing articles.

Awesome infographics: But what differentiates QuickSprout’s content from the rest of the content on the web is it’s use of infographics to explain data driven insights. Such insights help in explaining stuff real quick, this is probably what brings the newsletter it’s 35K subscribers!

Expertise: Neil Patel is an expert marketer and he puts out some killer blog posts that help his audience really get an in-depth grasp on topics like SEO and content marketing, usually a piece that is neglected by lots of ecommerce companies.

Subscribe to this newsletter before you miss out on another article!

Most Shared Article in 2015: The Ultimate Guide to Hashtags (4.6K Shares)

13. Mashable

Specialization: Social Media + Tech + Business

If you are a marketing professional who wants to stay ahead of the curve, then you can’t miss out on the Mashable newsletter. Here’s why.

There are 3 key features which make Mashable newsletter indispensable and the reason this newsletter tops our list.

Wide range of categories: Mashable has mainstream audience spread across techies, marketers, business professionals, and casual social enthusiasts. So they make sure that every blog post has a broad appeal. Mashable newsletter keeps you updated on a wide range of related categories and gives you a good macro picture.

Fresh Content: Mashable always prefers to be in the first group for any piece of news. They consider second hand news to be completely unworthy of publication. Of all the things, they do not compromise on freshness of content!

Viral content: The Patented algorithms of Mashable ensure that you don’t miss out on any content that is going viral. This newsletter keeps you updated on the biggest stories before they become big.

For content marketers staying ahead of the curve means survival. Don’t miss out on this newsletter.

Most Shared Article in 2015: Facebook reaching out to users who might be suicidal (17.8K Shares)

14. Entrepreneur

Specialization: Entrepreneurship + Business

Alert: If you don’t subscribe to this newsletter, you will miss out on some really good quality content!

Entrepreneur magazine is known for its awesome content and amazing contributors. Their ability to attract highly skilled writers, thought leaders, and innovators is one of the reasons why they rank on this list.

Good Quality Content: Entrepreneur mag has a very targeted niche audience. This gives them an advantage to be highly selective about their writers and contributors. They know their audience really well and publish tailored quality content.

Targeted Content: Articles covered in this newsletter pertain more to the aspiring entrepreneurs and early stage ventures, focusing more on topics related to technology and growth strategies. This is especially useful for marketers interested in growth hacking and viral marketing.

Good Categorization: This newsletter clearly categorizes its content into specific topics and lets you choose from these topics. You could subscribe to all the topics or go for particular ones.

From Money & Finance to Growth & leadership, this newsletter covers everything related to entrepreneurship and is a must for aspiring entrepreneurs.

Most Shared Article in 2015: 10 Success Habits That Will Dramatically Improve Your Business (40.4K Shares)

15. Buffer

Specialization: Social Media + Content Marketing

Although the newsletter from Buffer blog specializes in providing good quality content on social media, it also focuses on productivity, life hacks, writing, user experience, customer happiness and business. This makes it indispensable for content and social media marketers.

Social Media: The content of this newsletter as well as its blog is intended towards promoting buffer application,a social media management tool. Naturally the newsletter is social media centric and is a great repository for articles on sharing, creating, analyzing and converting with social media.

User Education: One of the primary reasons for the popularity of this newsletter is that it believes in providing content that educates + motivates readers to take action and still has that viral appeal. No wonder they have succeeded in growing to a 41,231 newsletter subscription base.

This newsletter comes in the form of both a blog and daily newsletter and will give you the ins and outs of scoring big on social media. Their posts will help you maximize your return from social media platforms by educating you on how to measure your performance. While they may not post as often as other blogs, their posts are thorough, detailed and data-driven. Buffer newsletter is full of all the best social media tips, tools, experiments, and advice.

Most Shared Article in 2015: The Psychology of Facebook: Why We Like, Share, Comment (9.9K Shares)

16. HubSpot

Specialization: Inbound Marketing + Sales

This newsletter provides you with the latest Marketing Tips, Trends, and Best Practices in digital marketing space. Known for their actionable content, they cover a wide range of topics that include SEO, blogging, social media, lead generation, email marketing, lead management, analytics, and more. Above all, you can’t mention content marketing without mentioning HubSpot. These guys literally wrote the book on it.

HubSpot software is a sophisticated Marketing platform which helps you in managing Inbound Marketing and Sales. HubSpot maintains specialized blogs for Marketing, Sales, Agencies and Web design.

HubSpot Academy is a blog intended for user education and provides resourceful guides on everything related to Inbound marketing and sales. It provides detailed user guides on topics from Keywords to Call-to-actions.

When you are stuck for ideas, need answers to specific marketing questions, want content to use as reference and to understand new concepts and ideas, spend time on their newsletter! This newsletter provides awesome content on everything related to Inbound.

Most Shared Article in 2015: Do You Really Need That Exclamation Point? [Flowchart] (10.7K Shares)

17. Moz

Specialization: SEO + Inbound Marketing

When we are talking about Moz, there are two things we need to know before getting into the details of their newsletter. One ‘The TAGFEE Code’, two ‘Rand Fishkin’.

The TAGFEE Code: It essentially drives everything Moz does, everything they create and cultivate – their software, content, corporate culture, and relationships. They’re all a direct reflection of their mission to be as Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible. Same goes with their blog and newsletter.

Rand Fishkin, The Wizard of Moz: He’s founder and former CEO of Moz and co-founder of Inbound.org. An active blogger, Rand regularly writes on SEO, content, search, & social on the web, from his multiple blogs. Known for his ‘Whiteboard Friday’ lectures, Rand is today the most sort after thought leader in Digital Marketing space.

Moz Top Ten: Almost everything Moz does with marketing seems to be spot-on and their email newsletter is no exception. Instead of pushing their agenda with tons of their own posts, the Moz Top Ten pulls a bunch of great posts from around the web and shares them with its audience.Their posts cover covers the best stories on inbound marketing, SEO, and social and this is one weekly newsletter people look forward to reading.

Get this Newsletter now! I mean now!

Most Shared Article in 2015: The Web Developer’s SEO Cheat Sheet 3.0 (10.6K Shares)

18. Social Media Examiner

Specialization: Social Media in/and business

Social Media Examiner, the world’s largest online social media magazine, designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales.

Amazing case studies: Subscribing to their newsletter gives you an update on the amazing research and case studies on social media presented by SME in their blog. This blog is go-to resource for most things Social Media. They cover a wide variety of information and have some have an array of extensive articles and case studies on Facebook Marketing!

Social Media Experts: Social Media Examiner blog is one of the most important blogs dealing with social media, new updates and features, and the usage of social media in business. Want to hear what’s new on Facebook, Twitter, LinkedIn, Google +, etc? Subscribe their newsletter and you will never miss anything related to social media.

They work with top social media experts to bring you all the news you need to optimize content marketing with social media. Their articles in the newsletter will help you integrate social media into your content marketing strategy.

Most Shared Article in 2015: New Facebook Terms: What Marketers Need to Know (12.1K Shares)

19. KISSmetrics

Specialization: Web Analytics with a focus on ecommerce and SaaS

Everything apart, these stats alone make a strong case for you to subscribe to this newsletter.

– 350k visitors a month

– 82% of web traffic is from the blog

– 70% of leads from blog (15 sales reps)

– $100k-$150k a year spent on blog (infographics, content, content promotion)

– Estimated ROI of $900,000

Data Driven Insights: This newsletter provides you with the most authoritative and scientific methods to optimize your marketing based on metrics and covers this topic in depth. Although this newsletter specializes in Analytics, it is an excellent source for data driven insights on other topics such as Branding, copywriting, E-Commerce, Marketing, Social media, Design, Twitter, Facebook etc.

Customer Insights: As the tagline suggests ‘Google analytics tells you what and Kissmetrics tells you who’, this newsletter provides insightful infographics, Data visualizations and cheat sheets on customer behavior and psychology.

Numbers and data don’t lie — they tell you what is working, what isn’t and how the business responds to testing and changes. Your ability to decipher analytical data and use that information to make changes in your business decides your success or failure. This is exactly what you get out of this newsletter. We highly recommend this newsletter for everyone into digital marketing, especially for budding SaaS and E-Commerce companies.

Most Shared Article in 2015: The Ultimate Guide to 150+ Google Analytics Resources for 2015 (3.5K Shares)

20. CopyBlogger

This newsletter is a preeminent source on using content to market a business and is ‘the’ destination site for SMBs for tools and techniques on content marketing. This newsletter gives you the solutions you need to succeed in improving traffic, links, subscribers, and a profit-generating website.

Pioneers of Content Marketing: The founder, Brian Clark, had already been using online content to build businesses since 1998, way before anyone started using the term “content marketing.” Today, many consider Copyblogger the granddaddy of blog writing and strategy.

Guidebook to web writing: This newsletter serves as a valuable guide for good web writing. Their articles are crisp, to the point and accompanied with a dash of humor. This newsletter is intended for those who are already in the good at blogging and provides advanced training.

Quality Writers: The primary reason for the success of this newsletter is the quality of the writers. Most of them are geniuses and this is no exaggeration. They share the most consummate information on the subject of blogging and content marketing. Their content is always spot on.

Copyblogger produces five to six articles each week. Each blog details the hottest trends in content marketing is written in a simple and engaging way. Subscribing to this newsletter keeps you updated on the latest posts.

Find Serious SEO Help For Keyword Ranking

Ranking for keywords is not nearly as easy as it used to be, even if you are the first on the scene. In the past it simply took a ridiculous amount of content that was packed with keywords, perhaps to the point where a human could not read it, to rank highly on search engines. Then came the days of building inbound links and/or buying bundles of inbound links to drive traffic, but that day is now fading away too. Why do these techniques come and go just when people can figure them out? It is the very fact that people are figuring them out that is the problem. The only answer is to stay on top of the latest SEO techniques, but that is easier said than done.

The easiest way to stay on top of real SEO techniques is not popular, but it has to be said: pay for it. The bottom line is that search engines only remain in power and relevant so long as they return results that users want, not what content writers wish. Sometimes those are the same thing, but there are only so many links on any search engine result page (SERP) for content links and meta-descriptions. This means competition is part of the game, and search engines know that this drives some people to the point where they try nearly anything to get on top…even if it is unethical and/or goes against the needs and wants of the search engine.

As a result, search engines constantly update their SEO algorithms, and the code that compares results of different algorithms to uncover anomalies that might be telltale signs of an attempt to trick a single type of SEO routine. With so many algorithms and comparative analysis software running, it really does take a small company to continually monitor what is happening with SEO in real time. A few additional workers are required to update documents and even more workers are required to keep SEO-related software up to date. All of this labor does cost something, but failing to adhere to the latest in SEO might mean spending endless time blogging to little or no avail. The choice is ultimately yours.

You might try taking the so-called ‘free’ route and trust websites and forums that have potentially outdated information and risk taking bad advice that could leave lasting harm on a website from an SEO point of view. The worst-case scenario is that you end up spending a ton of time and hurting a website rather than helping it. On the other hand if you do decide to opt for paying for the latest tools and information from companies like SEO Moz, then it only becomes a question of learning how to use those tools effectively. Luckily, companies like SEO Moz pack plenty of instructions and how-to guides into their site, which means that success is only a matter of effort and diligence at this point.

Finding Your Website Niche and Chasing SEO

Improving your SEO standings through both organic growth and also through paid keyword searches takes a significant amount of effort. Google AdWords has a great tool to help you find keywords you might use to improve your SEO standings in your niche business but have you ever thought about taking the reverse approach – that of using a keyword research strategy to help you find a good niche that you can then build a website, blog, videos, etc. to develop on and capitalize on opportunities found when doing keyword research? There are online entrepreneurs who do that very thing. Over time, they will develop multiple revenue streams by starting with keyword research and then building multiple sites and multiple businesses to support them. They share their underlying developed technology infrastructures across these different business ventures because they have learned that these are reusable. They just put different content on top of these systems and then promote them in accordance with the formulas for success that they have developed.

I know of several entrepreneurs who takes this approach and they are doing extremely well. They have learned the formulas for building good automated business and systems processes coupled with the highest impact marketing strategies and they then basically “cookie cutter” online businesses using these formulas to succeed. They differ from the vast majority of people who think in terms of just starting one business online – hoping they can make it succeed so they can make a few extra dollars. These individuals know what they need to do to find opportunities online, to develop them and then to harvest the rewards from them over time to make really significant incomes. One individual who has shared his business model with me makes well over $100K in revenue per month. Have you dared to dream that high? He didn’t at first either. In fact, he only started down this path because he was laid off at work and he just decided to make the best use of his time while off work and at home.

So how do they do it? Well, assume that the technical infrastructure for a business is in place and solidified through use on other projects they have completed. I am talking about content promotion tools and strategies, web hosting and basic template web development, e-mail marketing subscriber capture systems, etc. They know that they can clone this when they are ready to implement the new project so they start with some serious “Keyword” based niche opportunity research. This research looks something like this.

They start by researching what a number of good trending directions might be – what is hot out there. They can do this by doing a number of things such as

Sending out questionnaires to their existing subscriber base with general questions about what interests them, what kind of queries do they usually put through on Google, what kind of videos do they like to watch on YouTube, etc. (Note: this also has the added benefit of keeping them interacting with their subscribers, keeping them close… )

They check a few several news sites, blog sites, job sites, etc. to see what is trending, what industries and jobs are currently being hired for, etc.

They think through these ideas to determine which ones they feel they know enough about or can learn enough about so they can soon be posting and providing insightful content to interested consumers. They use this to “short-list” their opportunities. Two guiding questions they usually ask themselves when short-listing their niche selections, by the way, are “Can I help people? And: Are people interested in learning more about this?” If yes to both, the opportunity makes the short-list and they start their keyword research to see which topics/niches give them the best chance of success.
Keyword and Niche Research – Drilling it Down

The primary goal of this research is to see which niches and keywords give them the best opportunity to make the first page or two in a Google search. Google searches, key on the following criteria – and these criteria are built into SEO and keyword search products made available from a number of vendors:

Domain Authority: Are there many domains out there that have already been paid for that are trying to go after the same niches and keywords we are thinking about using?

Page Authority: Are there many webpages out there that specifically use the keywords we are looking to promote in what we are building? What does the competition look like?

SEO “MOZ”: Website rankings – uses a number of different criteria to determine the rankings of websites on a developed, comparative scale. This scaling system is used by researchers to determine how tough the competition is to beat in order to get to the best spots on page one of the Google search results page.

Page Links: The higher the amount of third party site “Linkbacks” to the primary site, the higher competitors will appear in the Google search results rankings. For example, a site with less than 50 quality 3rd party link backs can often be dislodged from page one of the Google search rankings. But if the website has say 250 or more “Linkbacks”, then that usually means that they have been working to optimize for their SEO rankings and high Google search results so they would be difficult to dislodge from page 1 of the Google search results.

Looking at the above collective criteria, if the researcher finds that there is a lot of stiff competition for the top 10 spots on Google (using the research tools I mention following), then the researcher knows to pursue another niche and collection of keywords. The tools that can help the research determine these rankings (and the sites themselves will help you know what the ranking levels mean – so read their documentation and understand it are listed below. I’ll start with the free ones:

Google AdWords: Use the Google AdWords Keyword search tool for a starting point. FYI: You will need to actually have an AdWords account to use some of the tools listed below so you’d best be making signing up for AdWords your first step in your process.

The MOZ site: (Use the “Open Site Explorer” tool to get good starting point analytical data after you’ve done some initial work with the Google AdWords Keyword search tool.

SEMRUSH: A good site to obtain more detailed keyword analytical data.

Indeed site: Has a good trends in job search utility at the bottom of the page to see what jobs are currently in demand (check it out if you are contemplating building some form of training or educational site)

SEO Rank Smart: This site contains a good Google Page Rank checker.

Moonsy.com: Good site to research MOZ rankings
It takes a fair bit of manual work to learn how to use these sites and then to glean the “useful nuggets” of data out of them but remember, you have to dig through a lot of dirt to make a living panning for gold. (I got this quote from a Pat Flynn podcast that he put on). Check him out – you will learn a lot about SEO and keyword searching from him – not to mention how to be successful as an online entrepreneur. He has been very successful at this.

There are a couple of tools you can purchase to make your keyword and niche researching work easier. And the top two of these that come to mind are Long-tail Pro and Market Samurai. And these tools do make your research a lot easier; they combine the work of several free products into one and will save you a lot of time if you are regularly doing this sort of research.

In closing, there are some very good videos I have viewed on YouTube while researching and learning how to do SEO properly so I recommend you take a look there to add to your learning on the subject. Pat Flynn, who I mentioned earlier, has published some particularly good work on YouTube on this topic.

About Dan Grijzenhout: Dan is a professional digital marketing strategist and consultant providing consulting services to businesses and corporations. Also an online trainer, Dan currently has over 19,000 students taking his entrepreneurial, business and marketing courses online.

How To Hire The Best Sign Company Out There?

A business sign is the immediate identity of your company. It helps create instant awareness about your store and builds up a steady clientele. Choosing the right company to handle your business signs is a crucial task. It is of paramount importance to ensure that a sign company has everything that it takes to create and manufacture signs that will boost your business further.

Choosing the best company can be a daunting task if you don’t know where to start. This article will help you decide the best signage manufacturers in your area. If you are in the process of hunting the most deserving company, try to consider the following:

1. Manpower and Staffing

If you want an indoor or outdoor signage for your new store, you want it to be there the moment you open your business or else it is of no use. Thus, make sure that the company you’re choosing has enough staff to handle the job on time. Besides this, you also need to take a look at their skills and qualifications. Select a company with competent layout artists and graphics designers that will turn your vision for the best sign into reality.

2. Sophisticated Equipment

Monument signs speak a great deal about your business. To ensure that your business sign will be made with the highest quality, assess the facilities and equipment of the sign design company. Old fashioned printers and manual fabrication will not be enough for intricate details of your signage. Companies that use cutting edge technologies in signage making have the edge as they have more flexibility in accepting business signs regardless of materials and layouts.

3. Installation Services

For a holistic service, choose a sign company with the capability to install your brand signage anytime, anywhere. It is recommended to select a firm that offers installation services to avoid spending additional money for installing the signs. Attempting to do-it-yourself is not recommended as any damage to the signage can void its warranty.

4. Check Previous Sign Projects

It pays off to check finished products previously done by the signage company for other clients. Should you feel that the product is not up to par with your standards, continue doing your hunt until you have found the company that suits your taste to get the job done well.

Never allow a second-rate signage represent your business. To ensure that you are not taken advantage of by scam signage companies, make it a habit of taking these tips into consideration in searching for the best manufacturer in your area.

Go on a Shopping Spree in Kansas City

If you are a shopaholic, Kansas City is surely going to be a paradise for you. Kansas City is known to be loved by shoppers from around the world since the city has a unique collection of various kinds of arts and crafts, jewellery, designer collections, apparels and footwear. The first outdoor shopping mall in the US was started here and that was just a beginning of the shopping revolution. Kansas City stores are filled with varied collections for different tastes. They have numerous items that you would love to take back home as souvenirs and if you are fond of collecting world arts, this city will truly amaze you.

Where to Shop

Kansas City shopping is filled with options for every shopaholic. You can go to local boutiques, beautiful shops, departmental stores, promotional stores, discount outlets and vintage stores that offer you a traditional shopping experience. If you want to spend a day understanding the shopping culture of this locality, you must visit The Country Club Plaza. It is the entertainment hub of the city and has everything you need to shop till you drop.

From designer labels, to local favourites, awesome accessories to fashionable apparels, you will find everything you need. With over 170 shops in this huge shopping plaza, it is no surprise that this is the most loved shopping destination here.

Few other places that offer an impeccable shopping experiences include the Oak Park mall, Zona Rosa, One Nineteen Leawood, Legends Outlets, Town Centre Plaza and many more.

Availing Discounts while Shopping

If you are a shopaholic, you will surely spend more money on shopping than you should. If you want to indulge in crazy shopping, Kansas City has a variety of discount stores where you can shop at affordable prices and take home much more in a small price. The Legends Outlets in Kansas City is a renowned discount shopping destination where you can get brands like Gap, Banana Republic, Ann Taylor and many more at reduced prices.

Feed your Mind, Body and Soul

Kansas City also has a number of malls that are all-inclusive. You can spend a complete day in the mall with shopping, indulging on delicious food, pampering yourself with spas and massages and enjoying a movie as well. With so many fun-filled activities along with shopping, it is truly going to be a day filled with happiness!

Shopping here is a complete experience filled with fashion, style, design, affordability and innovation. You will take home not just many shopping bags, but also a bag full of delightful memories.

Regaining Top Shape – The Benefits of a Tummy Tuck

Sometimes, no matter how much work you put into exercising, results just aren’t showing up in the intended fashion. This can become especially true for those who are a bit older, where fat deposits tend to find a solid resting place in the abdominal area. While this sort of trouble can impact both men and women, women who have undergone pregnancies are more likely to be experiencing the true frustration that comes along with wanting to lose weight, but feeling out of control when it comes to being able to actually make it work.

The good news is that there are a few different ways to get the help needed that will make diet and exercise seem to have a greater impact. One of the most common procedures in plastic surgery these days is actually a tummy tuck, which makes it possible to remove that excess fat. In addition to getting rid of the source of the problem, a tummy tuck can actually stretch the skin in a manner where there is less of a risk of experiencing any sort of drooping or sagging. This means that weight loss won’t have the unfortunate side effect of the appearance of extra skin, which can cause both men and women to think twice about sporting bare midriffs at the beach.

Whether you’re living in San Diego or Kansas City, a tummy tuck can do wonders towards improving self-confidence and making shopping for clothing easier. Since the look of a “beer gut” or chubby belly isn’t exactly what those on the dating scene might be looking for, despite what people tend to say about being open-minded, deciding to undergo the procedure can suddenly make it considerably easier to get out there and meet the right person. For women who are happily married but whose bodies are showing the wear of childbirth, the decision to get a tummy tuck can be to feel sexy again. After all of the strain of pregnancy, any woman who feels as though something as simple as a tummy tuck could reignite the flames of passion is more than justified in the decision to do something that boosts self-confidence.

It is important, when considering a tummy tuck, to remember that if there is more weight loss in the future, waiting on the procedure might be a better idea. This way, the final results will last longer and have more of an impact. Anyone else who is convinced that this is the right step on the path to a happier relationship with one’s body will find that a tummy tuck is definitely a helpful way to get things moving in the right direction.

Types of Storage Services

There are several types of storage services at Kansas City self-storage. When we say ‘types’, we not only point at the different types of services offered by a facility but also the different types of facilities that exist in this industry. The concept of storing has undergone several changes and up gradation.

It has seen remarkable improvement that is in the favor of end users. Though the shift has been gradual, there still exist the old-fashioned units. Whether it is a modern day unit or a traditional one, self storage has several advantages. Here, we shall discuss the importance and the shift in this industry from a simple storing facility to a technologically advanced facility.

Advantages Of Kansas City Self-Storage Services

Basic unit – As the name suggests, the basic unit provides limited facilities. These units may not have technologically advanced services or adopt fancy measures for enhancing the customer’s experience. They simply provide a facility for storing your belongings and their objective is very clear. They know the purpose of the facility and offer simple storing solutions. The unit may not offer privacy or confidentiality. The owner can access your unit or shift your belongings if the need arises. The unit is maintained with a simple lock and key system.

This method of storing may not have state of the art services but has one major advantage, i.e. low rental. The monthly rental charges at such Kansas City self-storage is a small amount. The facility provider can offer lower rates because there aren’t any overhead costs involved. The units are not fancy. They are not staffed well and do not have special security measures. They may not offer protection from theft or natural calamities etc. These are some of the disadvantages of a storage unit. Therefore, if you are looking for a unit to store your not so important or valuable items then an old-fashioned basic unit is good enough.

Advanced unit – As compared to the basic unit, an advanced Kansas City self-storage unit will have several facilities. For instance, it will be equipped with armed security guards, alarm systems, CCTV cameras, bio-metric card system etc. The unit will be staffed well and offer additional customer service through phone and internet. It will be accessible throughout the day or night unlike the basic unit that can be accessed only for few hours during the day. However, all these facilities will come at a premium cost; you have to pay a higher rental for such services.

State of the art unit – The advanced units have gone one-step ahead and offer technologically advanced services. There are several such state of the art facilities at Kansas City self-storage. For instance, the climate-controlled technology is a giant leap in this industry. Temperature controlled units will maintain an optimal temperature inside the unit to safeguard your belongings from humidity or weather damage. In fact, some of them will pump in dry air at regular intervals to ensure that the unit is free of humidity. Indeed, this industry has seen a lot of innovation and development.

Top 10 Fashion Designers on Earth

The fashion world is driven by some of the most inspiring and creative designers whose designs have been appreciated by all and sundry. Check out the top 10 fashion designers in the world, who have given a new dimension to the world of fashion.

Marc Jacobs

A top-notch American fashion designer, Marc is the head designer of famous brands Marc Jacobs and Marc by Marc Jacobs. Previously, he was the creative director of French design house Louis Vuitton and his designs turned Louis Vuitton into a fashion powerhouse from a luggage firm.

Kate Spade

If you love handbags, then Kate Spade is definitely your best friend. Born in Kansas, Kate started her journey in the fashion world by designing handbags and co-founded Kate Spade Handbags along with Joel Franklin in 1993. In 1996, she was awarded America’s New Fashion Talent in Accessories, for her designs by the Council of Fashion Designers of America.

Tom Ford

Tom Ford is not just a fashion designer, but also a movie director. Tom gained prominence after turning the fortunes of Gucci from near bankruptcy. After leaving Gucci, he launched his line of menswear, eye-wear and other accessories.

Donatella Versace

A noted Italian fashion designer, Donatella took the Versace Group to new heights after the death of her brother Gianni Versace. Donatella ensured that Versace has its presence in major fashion centers around the world. Presently, she is the Vice-President as well the chief designer of the Versace Group.

Valentino Garavani

Valentino started his career in 1959 when he established his own fashion house in Rome. Valentino became famous for designing dresses for Jacqueline Kennedy and since then he has designed clothes for many famous and powerful people.

Ralph Lauren

A legendary fashion designer, Ralph is best known for the Polo Ralph Lauren clothing brand. He is credited for inventing the first polo style logo for women’s suit that was designed around the men’s classic style. This became a rage and he is one of the first fashion designers to formulate the short sleeve shirt with the polo emblem.

Giorgio Armani

Giorgio has been in the fashion world for over four decades and he is known for his clean, tailored lines. He began his career as a window dresser and later shifted his focus to menswear. Giorgio is also known for his marketing skills in the fashion world.

Betsey Johnson

A famous American designer, Betsey is known for her feminine and whimsical designs. She designed her first line of clothes way back in 1970 and they became hugely popular among rock and roll musicians. She has also forayed into designing bags, accessories and scarves.

Karl Lagerfeld

Karl is a renowned German fashion designer, whose trademark high starched collars, black glasses and white hair make him easily recognizable in the world of fashion. Karl is also a well-known artist and photographer.

Jean Paul Gaultier

A famous French fashion designer, Jean served as the creative director of Hermès from 2003 to 2010. Apart from owning several labels, Jean has also licensed a line of perfumes in association with Puig.

Kansas Vital Records Can Replace Your Family’s Important Information

It’s not uncommon to experience a family tragedy and you lose much of your life’s belongings. Along with the loss of clothes, pictures, and furniture, documents like birth certificates or marriage licenses could be destroyed. Sometimes this information is kept in a safe, but not everyone is fortunate to have one in their home. This is why Kansas vital records is the place to go if you need information on your immediate family.

Only immediate family members can retrieve information like birth, death, marriage and divorce records. This protects the information from being used in an unlawful fashion and from people taking on new identities. Most of the records can be found at the state’s Department of Vital Statistics in Topeka, with records being kept up to 1911. The county clerk of courts may have information prior to this, so it’s worth a visit.

Another place to search for information prior to 1911 is the Kansas Historical Society and much of this is available to the public. However, if you’re in need of a new birth certificate, make sure you have all information in order proving your identity. The fastest way would be to visit the office in Topeka, but make sure you come prepared. A visit to their webpage or a quick phone call prior to coming may be helpful. If you request something via mail, it can take up to three days for a reply.

Pros:
* Walk-ins are acceptable and you may only have to wait 20 minutes.
* Kansas Historical Society is open to the public.

Cons:
* Only immediate family members can get information.
* Information from another state wouldn’t be available.

Don’t despair if vital documents are lost or destroyed in a tragedy, the Kansas vital records will be available to assist your family.